Brand research
Right-fit targets selected around your audience—not volume for volume’s sake.
Creator & Brand Partnerships
You create.
I handle the business.
Porto connects creators with brands that genuinely fit—and negotiates the rates, rights, and terms behind every deal.
For creators
Your best work shouldn’t depend on your ability to chase emails and negotiate deals.
I handle the business around your content so your attention stays where it belongs: with your audience, your point of view, and your next piece.
Personal outreach
Specific, thoughtful pitches created for the brand in front of us.
Partnership packaging
Deliverables organized to reflect the complete value of your work.
Negotiation
Compensation, usage, exclusivity, revisions, deadlines, and payment terms.
Communication
Clear conversations before, during, and after every collaboration.
Payment follow-up
The practical close-out that brings a signed agreement to a real finish line.
For brands
The right creator is more valuable than the biggest creator.
Porto does not send generic lists. I look for creators whose content, audience, and natural voice make your product feel like a real recommendation—not an interruption.
Start a conversationHow it works
The right deal starts with knowing your full value, so you stay in control and never leave money on the table.
Before I approach a brand, I learn your content, audience, analytics, goals, and boundaries by putting together a media kit. This reveals what makes your influence commercially valuable and which opportunities genuinely fit.
I research brands your audience would actually care about and build a specific reason each partnership makes sense. No generic brand lists. No mass pitching.
I negotiate more than a posting fee. Deliverables, usage rights, exclusivity, revisions, timelines, payment terms, and renewals are all considered so the full value of your work is represented.
You keep final approval and creative control. I manage the outreach, follow-ups, and deal details from the first conversation through completion.
Founder-led
John Portocarrero
Pricing discipline—brought to creator partnerships.
I work professionally as a corporate Pricing Analyst, evaluating quote requests, margins, and commercial value while collaborating with sales teams on sound pricing decisions.
I created Porto to bring that same analytical mindset to creator partnerships: understanding what creators are providing, packaging it properly, and negotiating beyond the headline payment.
Founding creator offer
Let me earn your trust first.
For a limited number of selected creators, I’ll pursue and negotiate an initial paid brand partnership with no upfront fee and no commission on that first deal. If I make you money and the relationship feels right, we can discuss continuing together on a performance basis.
Selection is limited. Results cannot be guaranteed.
Work with Porto
A thoughtful next step starts with a clear introduction.
Choose the path that fits. Your completed introduction will open in your email app, ready to send directly to me.
Prefer to write directly? Johnny.portocarrero@gmail.com